Food Start-Up Workshop
Location

BIA Innovator Campus
Mellows Campus, Ballygarraun West Athenry Galway Ireland H65 DD86

Date & Time

Wednesday - 05 February 2025, to Thursday - 06 February 2025
10:00 - 16:00 GMT

€195.00

Enter your Location for directions
Description

📆 February 5th, 6th & March 13th | 10am - 4 pm

 

📆 Feb 5th | 10am -4pm

This foundational module provides the essential steps to help you launch your food start-up successfully. Whether you're just starting out or looking to refine your business strategy, this module will equip you with the knowledge and tools you need to build a solid foundation.

Consumer Understanding: Develop a deep understanding of your target customers and how their preferences shape your product and business decisions.

Founder Focus: Discover the importance of aligning your personal vision and values with your food start-up and learn how to position yourself for long-term success.

Importance of Brand: Understand how to build a brand that resonates with customers and stands out in the competitive food market.

Unique Selling Proposition (USP): Define your start-up’s unique selling points and competitive edge in the market.

Guest Speaker: Susy Weitz
Branding Expert
Susy Weitz, an industry leader in branding, will provide key insights into the power of strong branding. Learn how to differentiate your food start-up and create lasting brand loyalty.

Masterclass with Mag Kirwan of Goatsbridge Trout
The module includes a deep dive into the success story of Goatsbridge Trout, a small family-owned Irish business that used strategic branding to excel in a niche market. This case study provides valuable lessons in how to develop and market a food start-up brand effectively

 

The Perfect Pitch - Hosted by Michelle Butler

📆 Feb 6th | 10am -4pm

In this module, you’ll learn how to craft and deliver the perfect pitch to retail buyers. Whether you’re looking to secure shelf space in major supermarkets or local retailers, this module will guide you through the steps to make your product stand out.

How Buyers Think: Gain insights into what retail buyers look for in a product and brand, and the key factors that influence their choices.

Retailer Commercials: Learn about the commercials involved in working with retailers, including margins, pricing strategies, and promotional requirements.

Planning Your Retail Pitch: Develop a compelling, well-structured retail pitch that highlights your product’s USP, market potential, and brand values.

Masterclass with Claire Hughes Head of Innovation and Brand, Sainsbury’s
Claire will draw on her extensive experience of collaborating with brands from their inception to share valuable insights. She will discuss key factors that contribute to a brand’s success and outline what retailers seek in emerging brands. Claire will also highlight potential pitfalls to avoid. She will share her perspective on significant trends that brands need to be aware of and adapt to in order to thrive in the competitive market.

 

Launch Planning - Hosted by Michelle Butler

📆 Mar 13th | 10am -4pm

Planning your food start-up’s launch is a critical step in taking your business to market. This module provides detailed insights into choosing the right market entry strategies and understanding the distribution channels that best suit your business.

Route to Market: Explore different routes to launch your food business. Learn which channel aligns best with your product and business model.

Understanding How and Where to Launch: Develop a clear strategy for launching your product.

Focus on Foodservice: A deep dive into foodservice as a critical channel for food businesses. Understand how foodservice can be a strong entry point and growth channel for your business.

 

Meet Aoife Wycherley, Sodexo
Get an exclusive opportunity to hear from a buyer at Sodexo, a global food services and facilities management company. Learn what large foodservice providers are looking for when sourcing new brands and how to position your product for success in this space.


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BIA Innovator Campus Contacts:
091373571
Hello@biainnovatorcampus.ie
BIA Innovator Campus
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