Led by Dr Maria Coakley, a renowned lecturer, SME mentor, and business development adviser, this half-day workshop will delve into crafting a successful sales strategy. It's an ideal opportunity for professionals keen on refining their organisation's approach to sales in a dynamic and supportive setting.

Topics covered:

- What is sales strategy?

- Harnessing business intelligence for advantage and opportunity

- Segmentation in the marketplace to specialise and grow.

- Developing a differentiated value/positioning statement

- Routes to market/sales channels

- Maximising channel and strategic partnerships

- Communication channels for demand generation

- Developing a sales process aligned to the buyer’s journey.

- Performance Management

- Resourcing your sales operation

- Key Takeaways for your business