Led by Dr Maria Coakley, a renowned lecturer, SME mentor, and business development adviser, this half-day workshop will delve into crafting a successful sales strategy. It's an ideal opportunity for professionals keen on refining their organisation's approach to sales in a dynamic and supportive setting.
Topics covered:
- What is sales strategy?
- Harnessing business intelligence for advantage and opportunity
- Segmentation in the marketplace to specialise and grow.
- Developing a differentiated value/positioning statement
- Routes to market/sales channels
- Maximising channel and strategic partnerships
- Communication channels for demand generation
- Developing a sales process aligned to the buyer’s journey.
- Performance Management
- Resourcing your sales operation
- Key Takeaways for your business